The Top 4 Areas for Automation in Ad Ops
Where technology is making the biggest impact and producing the best returns in 2024
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In the post-pandemic landscape, media companies are experiencing a severe hangover from early COVID boom times. Layoffs this year already measure into the thousands. The audience traffic explosion has subsided, along with venture capital funding. More importantly, ad sales have normalized. As a result, many publishers are finally addressing the crucial question of how to do more with less.
The answer lies in automation—a concept that can be traced back to the 1980s but has evolved to create efficiency and scale by leveraging new technology, including AI and machine learning. Ad Ops is a notoriously manual business area, but automation can transform operations by addressing the most common pain points, such as churn, integration, human error, and missed revenue.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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