Media Ad Sales Trend Report - 2023
Unlock Q3 Media Ad Sales Trends to Win in Q4
As growth in media ad sales begins to stabilize, new pressures are rising. Forecasting has become increasingly difficult as the majority of deals now close within the quarter, leaving little time to launch campaigns successfully.
This Q3 2023 Flash Report, leveraging data from over 100 U.S.-based media companies, provides a critical snapshot of the shifting landscape. Get the insights you need to navigate the uncertainty and capitalize on emerging opportunities.
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Inside this report, you'll discover:
- The New Deal Cycle: Deal cycle times have plummeted by 62% year-over-year, with the average time shrinking to just 14 days.
- The Good News: Average deal sizes saw a significant jump of 23% to $117k in Q3.
- The Retention Problem: Renewing and expanding client budgets continued to be a challenge, with Net Revenue Retention (NRR) dropping in Q3.
- Category Winners & Losers: Find out which ad categories are rebounding, with some, like Autos, growing 32% , and which continue to decline, such as Tech/Telecom (-32%).
Execution must be flawless to prevent campaigns from underdelivering. Download the free report to understand these critical trends and get actionable advice to drive growth and prepare your strategy for a successful Q4.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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