Driving Growth Through Upsells and Cross-Sells

Publishers are under increasing pressure to grow profitably and increase enterprise value for their stakeholders. In this ebook, we’ll outline best practices for growing Net Advertising Revenue Retention (NARR), a metric that gauges the expansion, contraction, and churn of revenue from a specific advertiser or cohort during the current period compared to a prior one. Recognized as a reliable forecasting tool, NARR plays a pivotal role in guiding the decision-making process for revenue leaders.

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Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.

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