A Force Multiplier Purpose-Built for Media
Automate creative intake, tag processing, line mapping, QA, and human-approved ad server activation so your team can launch campaigns faster with fewer manual errors.
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From Creative Intake to Ad Server Activation, Automated
The Trafficking Agent is a purpose-built automation agent for media companies that helps move campaigns from creative intake to ad server activation faster and with fewer manual errors. It takes buyer supplied creative, tags, and related trafficking materials, helps match them to the correct order and line items, prepares them for review, and supports activation into the ad server.
Instead of manually collecting creative, updating trafficking sheets, adding pixels, checking tags, mapping assets to line items, and uploading everything by hand, publishers can use the Trafficking Agent to automate the repetitive setup work that slows down Ad Ops and increases the risk of costly campaign errors.
The Trafficking Agent helps publishers automate the most time-consuming parts of campaign setup and activation.
Processes buyer supplied creative and tags
Matches assets to the right lines
Applies required setup details
Reduces manual trafficking work and setup errors
Supports human review before activation
Supports ad server activation
Improves setup accuracy
For publishers, trafficking becomes less of a manual bottleneck and more of a faster, more scalable activation workflow. Teams can move campaigns from creative receipt to launch more quickly while reducing the setup errors that cause under delivery, makegoods, reporting issues, and lost revenue.
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