2022 Media and Ad Sales Pricing & Yield Trend Report
Discover the key insights and benchmarks that Revenue Operations leaders need to navigate the evolving media landscape.
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This report offers an in-depth look at critical trends for media and ad sales professionals. This report provides valuable benchmarks and insights to help publishers achieve profitable growth.
Inside this report, you'll learn about:
- The surprising 49% median growth rate for digital media companies in 2021.
- Why "Net Advertising Revenue Retention" (NARR) is a key metric for publishers, and how a strong NARR can correlate with faster growth.
- How soaring digital demand is a boon for pricing, with CPMs increasing across all direct-sold channels from 2020 to 2021.
- The ad formats that are driving profitability for publishers, with Desktop, Mobile, and Email leading the way.
- Why podcasts proved the skeptics wrong, with the U.S. market growing 38% year-over-year.
Download the Free Report to Drive Your Ad Revenue Strategy Forward.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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