Audio Industry: Guide to Growth with Smarter Proposals
Unlock Growth in the Booming Audio Market
The audio industry is experiencing a massive resurgence, with podcast advertising alone projected to become a $4 billion market by 2024. While this presents a spectacular opportunity, many audio publishers are held back by common revenue challenges in a highly fragmented market.
High sales costs, siloed operational systems, and difficulty in packaging products are preventing publishers from realizing their full growth potential. Is your organization leaving money on the table?
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Download this guide to discover strategies that address the most urgent challenges in audio ad sales:
- High Cost of Sales: Learn why specialist sales structures are costly to maintain and confusing for buyers.
- Too Many Silos: One large audio company uses over 65 different systems to sell its ad products. This complexity slows down RFP responses, sometimes for up to two weeks, and leads to lower win rates.
- Low Deal Sizes: Most media companies only sell 2-3 products per campaign. This guide outlines why bundling should be a top priority to grow revenue.
- Suboptimal Yield: Publishers lose an estimated 10-15% of revenue by selling inventory at suboptimal prices.
This guide provides a path forward through a combination of data, process, and system improvements that can accelerate growth. Learn how to implement a data-driven strategy to scale cross-selling, increase deal sizes by 10-20%, and boost win rates by 3-5%.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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