1H 2024 Media Ad Sales Trend Flash Report
The media ad sales market is experiencing a significant rebound. After a period of uncertainty, buying activity ramped up in the first half of 2024, with overall revenue seeing low double-digit growth.
This complimentary report, based on analysis from over 100 media companies, offers a crucial look into the trends shaping the industry. Discover the key drivers behind the market's recovery and what they mean for the future of media ad sales.
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What you'll learn inside:
- Forecasting is more difficult than ever due to increased in-quarter activity. Download the Media Ad Sales Trend (MAST) Report to get the actionable insights you need to navigate market volatility and refine your sales strategy for the remainder of the year and beyond.
- The Growth Story: After a mixed start to the year, Q2 saw growth accelerate. Find out which factors contributed to a 14% year-over-year growth rate in the second quarter.
- Accelerated Deal Flow: Buyers are making last-minute commitments, with deal cycle times speeding up dramatically to just 17 days in Q2. This puts increased pressure on sales and operations teams to activate campaigns faster than ever.
- Booming Demand: Request for Proposal (RFP) volumes surged in 1H 2024, signaling renewed confidence from buyers. The report details which industries are driving this demand.
- Deal Size Explosion: While Q1 saw smaller average deal sizes, Q2 experienced a remarkable 67% year-over-year pop.
- The Retention Challenge: While Net Revenue Retention (NRR) has climbed back to early 2022 levels, it remains under 60%, indicating that client retention is a persistent challenge dragging on overall growth.
Forecasting is more difficult than ever due to increased in-quarter activity. Download the Media Ad Sales Trend (MAST) Report to get the actionable insights you need to navigate market volatility and refine your sales strategy for the remainder of the year and beyond.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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