Automations Your Ad Ops team Should Be Using

In the post-pandemic landscape, media companies are experiencing a severe hangover from early COVID boom times. Layoffs this year already measure into the thousands. The audience traffic explosion has subsided, along with venture capital funding. More importantly, ad sales have normalized. As a result, many publishers are finally addressing the crucial question of how to do more with less. The answer lies in automation—a concept that can be traced back to the 1980s but has evolved to create efficiency and scale by leveraging new technology, including AI and machine learning. Ad Ops is a notoriously manual business area, but automation can transform operations by addressing the most common pain points, such as churn, integration, human error, and missed revenue.

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