The Secret to Scaling Media Sales? Capturing the Full Story.

How top media companies are ditching "best guess" data for precision—and how our newest feature helps them do it.

In the modern media landscape, rarely is anything "single-choice" anymore.

A campaign isn’t just Digital or Linear; it’s a cross-platform strategy involving CTV, Social, and Display. An advertiser isn't targeting just Millennials; they are looking for specific, overlapping demographics. A deal doesn't have one objective; it has three.

Yet, for years, media operations teams have been forced to cram this multi-dimensional reality into one-dimensional boxes. Users were often stuck picking the "best fit" from a single-select dropdown or, worse, typing messy, unsearchable details into a free-text field.

At Boostr, we’ve noticed a pattern among our most successful clients. The companies that scale the fastest aren't the ones simplifying their reality to fit their CRM; they are the ones capturing the nuance of their business without sacrificing data hygiene.

That’s why we are thrilled to introduce Multi-Select Custom Fields—a powerful enhancement designed to help you capture the full story of every deal, account, and line item.

Why "Good Enough" Data Isn't Good Enough

We built this feature because we listened to what successful media sellers and ops teams were struggling with. They told us that single-choice fields were creating artificial limits.

Imagine a sales rep logging a new deal. The client wants to target Mobile, Podcast, and Video.

• Without Multi-Select: The rep has to pick one primary channel (skewing your reporting) or type it into a notes field (making it impossible to report on).
• The Result: You lose visibility. You can't run a report next quarter to see how much revenue came from "Podcast" because it was hidden in a text field or overshadowed by "Mobile."

Enter Multi-Select Custom Fields

Boostr’s new Multi-Select Custom Fields allow users to choose multiple predefined options when entering data. This brings the flexibility of real-world complexity to your structured data.

Here is how our clients are using this capability to succeed:

1. They Map True Cross-Channel Consumption

Successful media companies know exactly what inventory they are moving. With multi-select fields, you can tag a Deal or Line Item with every relevant channel (e.g., Display; Mobile; Social). This allows leadership to run accurate inventory forecasting and revenue attribution reports that reflect the actual mix of the sale.

2. They Eliminate "Free-Text" Chaos

Data hygiene is the silent killer of growth. When users are forced to use text fields to capture details, typos and inconsistencies run rampant. Multi-select fields allow Admins to define a standardized list of options. Users get the flexibility to pick everything that applies, but the data remains clean, standardized, and reportable.

3. They Improve Speed and Accuracy

We know that if data entry is hard, sales reps won't do it. We’ve designed this feature with efficiency in mind:

• Search & Select: Type to find the tags you need instantly.
• Bulk Actions: "Select All" or "Deselect All" for rapid entry.
• Visual Clarity: Selected options appear as distinct, colored tags, making it easy to scan records at a glance.

A Seamless Experience Everywhere

Modern media sales happen on the road, not just at a desk. That’s why we ensured that Multi-Select Custom Fields are available on the Boostr Mobile App for key objects like Accounts and Deals. Your team can capture complex data accurately whether they are in the office or walking out of a client lunch.

The Ripple Effect of Better Data

This isn't just about a dropdown menu; it's about the downstream impact on your business. When you implement Multi-Select Custom Fields, you unlock:

• Strategic Confidence: Stop guessing which inventory is driving growth. With precise tagging, your analytics reflect reality, allowing you to double down on what works.
• Higher Adoption: Sales teams resist tools that feel clunky or restrictive. By giving them fields that match the complexity of their actual conversations, you remove friction and boost CRM compliance.
• Future-Proof Operations: As your product catalog expands into new formats and channels, your data structure creates a foundation that can scale with you, rather than holding you back.

Ready to Capture the Full Picture?

The difference between a good media company and a great one is often the quality of their data. By moving to Multi-Select Custom Fields, you stop forcing your teams to compromise and start capturing the reality of your business.

Multi-Select Custom Fields are available now for all objects that support custom fields. Contact sales to book a personalized demo for your organization.

Empowering solutions don’t come without questions

Q: Why should we move away from our current single-select dropdowns and text fields?

• Problem: Your current CRM setup forces complex, multi-channel deals into "single-choice" boxes.
• Agitation: This creates a data vacuum. When reps pick a "primary" channel or bury details in notes, your quarterly revenue reports become fiction. You can’t forecast inventory you can’t see, leading to missed targets and "spreadsheet chaos."
• Solution: Multi-Select Custom Fields allow your team to mirror real-world complexity. By capturing every channel and objective as structured data, you eliminate reporting blind spots and gain the strategic confidence to scale.

Q: Will adding more data requirements slow down our sales team’s velocity?

• Problem: Most CRM "enhancements" feel like administrative busywork to a high-performing sales rep.
• Agitation: If data entry is clunky, adoption drops. Reps will revert to "free-text" fields or skip entries entirely, leaving leadership with a "garbage in, garbage out" reporting engine.
• Solution: We designed these fields with "Search & Select" and "Bulk Actions" to make entry faster than typing a sentence. With mobile accessibility, your team can update complex deal attributes in seconds, ensuring high compliance without sacrificing selling time.

Q: How does this help with long-term data hygiene and platform scalability?

• Problem: Growth often leads to "data debt"—a mess of inconsistent tags and unsearchable free-text fields that break your analytics.
• Agitation: As you expand into CTV, Social, or Retail Media, an unorganized data structure becomes a ceiling. You’ll eventually need to spend six figures on data cleansing just to understand your own ROI.
• Solution: Boostr provides Admin-defined standardized lists. You give users the flexibility to choose everything that applies while maintaining a rigid, clean data schema that scales as your product catalog evolves.