From Weeks to Days: How Boostr’s OMS Transforms Billing Efficiency for Media Companies

In the media business, timing isn’t just everything—it’s money. The longer it takes to close the books, the longer it takes to invoice, and the longer you wait for payment. In an environment where margins are under pressure, advertisers demand more transparency, and delivery data sprawls across multiple platforms, your ability to reconcile quickly can be the difference between a healthy cash flow and a financial bottleneck.

For many publishers, billing remains one of the most stubbornly manual processes in their operations. Pulling disparate data from multiple ad servers, demand-side platforms (DSPs), and sales systems. Manually reconciling discrepancies. Sending spreadsheets to finance. Waiting for approvals. Correcting errors. Repeat.

The result? Invoicing delays that can stretch into weeks, tying up revenue you’ve already earned and exhausting your team.

Boostr’s Order Management System (OMS) changes that. Purpose-built for the complex realities of media businesses, it’s engineered to cut billing and reconciliation time in half—or more—while boosting accuracy and giving your team valuable hours back.

In this post, we’ll explore how Boostr’s OMS delivers on that promise, the real-world results it’s driving for publishers, and why faster billing is more than just an operational win—it’s a strategic advantage.

The Problem with “Traditional” Billing Workflows

Let’s be honest: if you’re still closing your month-end in spreadsheets, you’re running uphill in quicksand.

In many media companies, billing workflows look something like this:

1. Data everywhere – First-party delivery data lives in your ad server. Third-party verification data lives in partner platforms. Sales data lives in your CRM. None of them talks to each other.
   
2. Manual aggregation – Someone has to pull it all, match it, and re-key it into a single sheet.
   
3. Reconciliation marathons – Discrepancies between first- and third-party numbers spark back-and-forth emails, delaying approvals.
   
4. Slow handoffs to finance – Once the ops team finishes reconciliation, the finance team still has to process invoices in their ERP, sometimes re-entering the same numbers.
   
5. Cash flow delays – Every day spent reconciling is a day payment is delayed, often by 30, 60, or even 90 days.
   

Not only is this inefficient, but it also introduces human error at every step. And when those errors result in incorrect invoices, the delays compound.

How Boostr’s OMS Makes Billing Effortless

Boostr’s OMS takes the manual grind out of billing and reconciliation by centralizing data, automating reconciliation, and integrating directly with the tools your team already uses.

Here’s how:

1. Centralized Delivery Data

Instead of chasing data across multiple systems, Boostr keeps all your first- and third-party delivery data in one place. That means no more logging into multiple platforms, no more copying and pasting into spreadsheets, and no more wondering whether you’re working from the latest numbers.

2. Automated First vs. Third-Party Reconciliation

The system automatically compares first-party delivery from your ad server to third-party verification data. Discrepancies are flagged instantly, so your team can address them in real time instead of discovering them at the end of the month.

3. Flexible, Advanced Billing

Media billing isn’t one-size-fits-all. Some campaigns are prepaid, some bill in installments, and others involve credits, debits, or make-goods. Boostr handles these complexities without requiring you to create separate manual workflows.

4. EIO Integration with Mediaocean Prisma

Through our direct integration, Boostr automates IO receipt, IO revisions, and submission of delivery data to Mediaocean, cutting days off your billing cycle and making month-end close a matter of days, not weeks.

5. ERP Integration

Boostr syncs directly with your accounting system, ensuring that as soon as reconciliation is complete, invoices are ready to send—without re-keying a single number.

The Tangible Business Impact

Our clients see dramatic gains in both speed and accuracy. In fact, publishers using Boostr routinely:

• Reduce month-end close from weeks to 2–3 days
  
• Cut reconciliation time by up to 50%
  
• Eliminate thousands of dollars in lost revenue from billing errors
  
• Free up 30+ hours per month in Ad Ops team time

That’s not just operational efficiency—that’s a measurable improvement in cash flow, working capital, and team productivity.

Case Study: BrightLine

BrightLine, a leader in data-powered connected TV advertising, bills based on delivery rather than what’s booked—a model that demands precise, timely reconciliation. Before Boostr, they struggled to track pacing and delivery in real time, often leading to under-delivery and delayed billing.

By implementing Boostr’s OMS, BrightLine gained live feedback on pacing, enabling proactive adjustments that ensured campaigns met or exceeded their 95% delivery goal. That visibility translated into on-time billing, higher revenue capture, and deeper, more consultative client relationships.

As Victoria Dever Pisarri, VP of Client Operations, put it:

“Boostr has truly pushed us ahead exponentially in terms of what we can do with our data.”

Case Study: Katz Digital

Katz Digital’s legacy workflows left their teams mired in disconnected systems and manual reporting. Month-end billing was slow, error-prone, and labor-intensive.

With Boostr, Katz consolidated all delivery and sales data into a single source of truth, eliminating data silos and streamlining reconciliation. The result? Ad Ops teams saved 40% of their time each week, billing errors dropped sharply, and the company captured revenue faster while improving partner satisfaction.

President Scott Porretti summed it up:

“Boostr is one of the top five tools we’ve ever added to our business. Everything is housed in Boostr. It’s the heartbeat of our organization.”

Why Faster Billing Is a Strategic Advantage

It’s tempting to see faster billing as simply a back-office win. In reality, it’s a competitive differentiator.

1. Stronger Cash Flow

When you invoice faster, you get paid faster. That strengthens your balance sheet, reduces reliance on credit, and gives you the flexibility to invest in growth initiatives.

2. Better Client Relationships

Accurate, timely invoices build trust. They reduce disputes, eliminate surprise charges, and show clients you have your operational house in order.

3. More Agile Decision-Making

When your books close in days instead of weeks, you have fresher financial data to guide strategy. That’s especially valuable in a volatile ad market.

4. More Time for Strategic Work

Every hour not spent on manual reconciliation is an hour your Ad Ops and Rev Ops teams can spend optimizing campaigns, upselling clients, and improving delivery performance.

A Quick Before-and-After

Before Boostr:

• Data scattered across 5+ platforms
• Manual reconciliation in Excel
• Month-end close takes 2–3 weeks
• Frequent billing errors
• Delayed cash flow
  

After Boostr:

• All delivery data in one place
• Automated first vs. third-party reconciliation
• Month-end close in 2–3 days
• Accurate invoices are sent immediately
• Faster payments, healthier cash flow
  

The Bottom Line

Billing efficiency isn’t just about working faster—it’s about working smarter. In a media landscape where margins are tight, advertiser expectations are high, and competition is fierce, the ability to reconcile quickly and accurately can directly impact revenue, client retention, and your ability to scale.

Boostr’s OMS is purpose-built to give you that edge. With centralized data, automated reconciliation, advanced billing capabilities, and deep integrations, it transforms billing from a bottleneck into a strategic advantage.

If your month-end close still takes weeks, it’s not just a workflow problem—it’s a growth problem. And it’s one we can solve together.

Ready to cut your billing cycle in half (or better)?  Let’s talk about how Boostr can make that happen. Book a demo today!

Empowering solutions don’t come without questions

Q: What is the primary bottleneck Boostr's OMS solves?
A: The primary bottleneck is time-to-cash caused by the manual reconciliation of disparate data. By centralizing delivery data and automating first vs. third-party comparison, the system eliminates the weeks of spreadsheet work that historically delay invoicing.

Q: How does this feature benefit me beyond simple efficiency?
A: It moves from an operational fix to a strategic advantage. Faster, more accurate billing directly leads to stronger cash flow (getting paid faster) and improved client trust (fewer disputes and error corrections).

Q: Is this system only for simple billing, or can it handle complex campaigns?
A: The system is engineered for complex media realities. It supports diverse billing types (installments, credits, make-goods) and integrates with critical media ecosystem tools like Mediaocean Prisma for automated IO management, demonstrating its enterprise-level capability.

Q: What is the most immediate, measurable ROI from using this OMS?
A: The most immediate ROI is the reduction in month-end close time from weeks to 2–3 days and the associated freeing up of up to 50% of Ad Ops time for strategic, revenue-generating work.