The Road to Advertising Efficiency: How Boostr’s Order Management System Transforms ROI

At the end of the day, all media companies have the same goal - to grow ad sales revenue and profitability. How are you making sure that your campaigns are optimized, mistakes are avoided, and margins are met? For the majority of media companies, executing campaigns involves complex spreadsheets and multiple software platforms. With the Boostr advertisement management platform, bottlenecks are broken, margins are managed, manual tasks are removed, and customers are satisfied. 

Increased inventory visibility is the key to success in any omnichannel environment. Boostr is an end-to-end, real-time, digitized OMS built specifically for media publishers that increase inventory visibility. With Boostr you maximize sell-through rates, regardless of product complexity. 

What Are Boostr’s Order Management System Features?

- Product Catalog Management. Flexible inventory and single-product architecture eliminate product catalog bloat and inaccuracies that lead to poor revenue visibility.‍

- Rate Card Management. Dynamic rate cards minimize lost revenue due to customers receiving incorrect rates.‍

- Ad-Server Management. A single IO across all ad servers eliminates re-keying information across systems, which causes errors, under-delivery, and launch delays.‍

- Media Planning. Visibility across a complex mix of products and combinations enables better plan optimizations and greater profitability.‍

- Billing and Margin Tracking. Get all your delivery data in one place so you can reconcile faster while pre- and post-sale media plans and IO margin controls improve profitability.‍

- Salesforce Integration. Opportunities, Products, IOs, Accounts, and Contacts are automatically synced without time-consuming reconciliation.

Boostr unifies data and gives real-time insights, which can be imperative for media companies - especially those that grow quickly. 

See how Katz Digital Levergares Boostr

Since growing more than 35% year-over-year for the last seven years, Katz Digital has had to manage much more volume and was left dealing with slow delivery of analytics and workflows that were poorly segmented, resulting in missed business opportunities. President Scott Poretti saw that legacy analog systems were impeding growth, and he knew he needed an OMS that could deliver quick insights and enable optimization on all business levels. Read the full cast study here.

After using Boostr, Katz Digital was able to save time and money and maximize performance while: 

- Avoiding errors, saving thousands of dollars

- Saving ad ops teams an estimated 40% of their time through automated workflows

- Executing better campaign performance and selling 

According to Poretti, “Boostr has really enabled us to scale our business in a very significant way. Everything is housed in Boostr. It’s the heartbeat of our organization.”

Boostr helps your team deliver media plans at the right price and margin - launched and billed on time. With our platform, you’ll:

- Boost margins by deploying pre- and post-campaign margin controls on media plans and IOs.

- Work how you want with sync opportunities, products, IOs, accounts and contacts automatically - regardless of your CRM

- Increased revenue from inventory insights with:  Dynamic approval rules,  Omnichannel IO and programmatic support, Oversold inventory checks, Campaign pacing alerts and Actual vs. rate card price comparisons

- Get more done by leveraging 50-plus automated workflows to eliminate manual processes, saving critical time and enabling proactive strategic thinking.

- Accelerate billing and reconciliation by keeping all delivery data in one place to ensure accurate billing and a speedy month-end close.

Boostr provides campaign managers with the most up-to-date data to ensure peak performance. Help sales and ad ops make faster decisions about media plan development, optimization, and delivery - and stop worrying about double-booking. Learn more about Boostr's OMS.