AMP UP 2025 - Now Available: State of the Industry - Fireside Chat with Media Trailblazers (Recorded Session)

Gain access to a candid and insightful discussion on the dynamic forces shaping the media landscape with this recorded fireside chat featuring Boostr CEO Patrick O’Leary, Mediaocean CEO Bill Wise, and Medialink Managing Director Mark Wagman.

This powerhouse panel has unpacked what’s happening now, what’s on the horizon, and how your business can navigate the evolving media ecosystem. If you're grappling with new technologies, shifting consumer behaviors, or the latest industry disruptions, this is a conversation you'll want to watch.

Why you should watch this session:

• Gain firsthand insights from leaders at the forefront of media and technology.
• Understand the impact of major market shifts and how to adapt.
• Hear expert predictions on the future of the industry, including the role of AI.
• Equip yourself with actionable strategies to navigate the challenges and opportunities ahead.

Meet the Speakers:

• Patrick O’Leary, CEO of Boostr: For over 25 years, Patrick O'Leary has been a leader in the media and technology space. As the Founder and CEO of Boostr, Patrick took frustrations he personally experienced during his tenure at Yahoo! and transformed them into creating a platform that not only helps media companies drive profitable growth but also has tools that salespeople actually love. At Yahoo, Patrickled sales operations and was instrumental in driving numerous sales productivity and performance improvements. Prior to Yahoo!, Patrick led strategic planning and operations at Autodesk and was an Engagement Manager at Siebel Systems.
• Bill Wise, CEO of Mediaocean: Bill Wise is the co-founder and CEO of Mediaocean, the mission-critical platform for omnichannel advertising used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance,Innovid, the leading independent ad serving platform, as well as Protected by Mediaocean, an integrated solution for ad verification and brand safety.‍
• Mark Wagman, Managing Director at MediaLink: Mark Wagman is Managing Director at MediaLink, where he leads the firm’s Media & Technology Strategy Consulting practice and serves on its Executive Leadership Team. With 18+ years of experience in digital data, analytics, and consulting, Mark partners with both brands and media companies to design data-driven solutions that drive business results. His work sits at the intersection of marketing, commerce, and technology—especially as AI reshapes the advertising value chain. Previously, Mark held leadership roles at Turn (now Amobee) and Accenture, and was named to Ad Age’s “40 Under 40” list in 2019. He lives in Chicago with his family and holds a B.S. in Industrial and Systems Engineering from the University of Wisconsin-Madison.

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Access the insights from these media trailblazers now!