The Importance of Aligning Sales, Ad Ops, and Finance Teams
For years, growing margins and revenue has been a top priority for executive teams, one that the pandemic has only heightened.
As the landscape of a high-volume industry continues to evolve, coordination between sales, ad ops, and finance teams becomes increasingly difficult—leading to missed opportunities for increased revenue. In this blog, we’ll discuss the importance of aligning these teams for higher margins and more profitable growth.
Unfortunately, it’s all too common for different teams to work in their own silos and focus almost single-mindedly on what’s right in front of them. When this happens, sales tends to focus on their bottom line and ad ops on fulfilling the order of sale, often leading to oversold and double-booked inventory. This creates a huge problem since revenue is only generated when campaigns deliver and a contract is fulfilled, regardless of what’s sold.
Meanwhile, finance teams are responsible for maintaining revenue visibility across all channels and all products every day. Now, the communication breakdown between sales and ad ops is throwing a wrench in ad sales forecasting. Since many media companies are still manually assembling their forecasts, this error-prone and time consuming process becomes even more inaccurate.
Giving your teams unified visibility to data can have a transformative impact on your margins. Instead of manually combining weighted pipeline and delivery data just once a week, there should be continuous inventory forecasts that are actively managed and constantly compare forecast vs. actual. In addition, make sure that all these teams can see all points of demand against each tier of inventory so they can uncover opportunities to grow yield.
If your teams can’t get on the same tech platform, it’s important to find a solution that integrates with other technologies. Far too many companies feel limited by their current technologies but don’t want to leave them because they’ve spent significant amounts of time and money on configuration. Look for a platform that integrates with what you’re currently using so you can maximize your tech stack rather than replace it.
Boostr in Action
Buzzfeed recently sought to partner with a customizable, user-friendly CRM + OMS platform to support their complexities and produce clearer communications, analytics, and reporting to inform high-level strategy. They were experiencing many of the challenges we highlighted here. Their team members were tied up with manual processes, relying on spreadsheets and PDFs to get the job done. Without a single place where data was stored and updated, key information was difficult to access, affecting their ability to create impactful long-term strategies.
Buzzfeed chose Boostr to facilitate automation, aggregate historical data, and establish a customizable platform that enhances their daily operations. By deploying Boostr, Buzzfeed has gained clarity around many aspects of operations, from revenue forecasting to campaign optimization—empowering team members at every level to confidently make data-informed recommendations and decisions.
“Better reporting and decision-making are happening because we’ve been able to configure Boostr the way that we want to configure it.” -Jessica Boiradi, Vice President of Pricing and Planning, Buzzfeed Inc.
Get Accurate Forecasting in Ad Sales
Boostr offers CRM, OMS, and proposal-building applications. Any of our components can be used in concert with your existing tech stack—or use Boostr holistically as the industry’s only unified pipeline-to-profits platform. With Boostr, companies gain the unified visibility necessary to effectively manage, maximize, and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
To schedule a free consultation, contact us for a demo today.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.Book a demo