Mediaocean and Boostr Partner to Accelerate Deal Workflow
Integration saves ad sales teams 12 hours per deal and helps facilitate faster, more accurate media transactions.
NEW YORK, NY (April 28, 2022) - We are proud to announce that we have just launched a new integration with Mediaocean, the mission-critical platform for omnichannel advertising, to enable more efficient deal flow management for media sales and ad operations teams.
It’s a big deal.
This integration automates the RFP and I/O receipt and response process and streamlines first- and third-party delivery updates (read: never fill out a weekly delivery Excel sheet manually again!). All told, we estimate this integration will save ad sales teams 12 hours per deal and help publishers get paid faster.
The integration between Boostr and Mediaocean’s buyer workflow (Prisma) provides value across the deal lifecycle:
- RFP: Media sales teams can receive and respond to RFPs within Boostr without filling out agency Excel templates. (This part of the integration will be available in mid-Q2.)
- I/O: Agency I/Os and revisions are automatically imported and linked to publisher IOs for better delivery tracking. Publishers can respond to Mediaocean agency orders directly from Boostr.
- Campaign Delivery: Publishers can automatically submit their first-party delivery data (instead of manually creating and uploading reports) and receive third-party delivery data back from Mediaocean, enabling faster campaign optimization and yield improvements
Publishers like VICE are already using this new integration to streamline their deal workflow. "This integration provides huge potential efficiencies for our Media Planning, Ad Ops and Finance teams. Being able to automatically access third party delivery data instead of having to pull reporting and manually enter each time will shave days off our month-end close process," said Chad Lewis, VP of Sales Ops & Analytics at VICE Media Group. "Having precise monthly actuals almost immediately makes it much easier for us to invoice, which is critical in any economic environment."
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.Book a demo