Even as we are on the precipice of “normal” (or at the very least being able to finally plan that epic pool party with a few dozen of our closest friends) in much of the world, one challenge lingers. Publishers need to plan for the unpredictable while simultaneously hitting important KPIs and revenue growth expectations. It’s a head-scratcher for sure, but we’ve got good news — we pared down the strategies we uncovered in our Media Ad Sales Trend Report and added some steps, best practices, and suggestions you can take advantage of now.
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To customize these strategies for your business, contact us to speak with an expert.
