How to Achieve the Most Accurate Revenue Forecasting for Media Publishers with Boostr
Fandom, the world’s go-to entertainment and gaming fan platform, was hitting snags as its user base expanded to more than 300 million. Revenue operations teams were spread increasingly thin, with their energy divided between tasks they didn’t have the tools to accomplish efficiently. The company sought a supportive tech solution to alleviate forecasting and progress tracking pressures and free up employee time. Crucially, any new technology had to be intuitive and user-friendly—so team members didn’t end up with an even heavier workload.
Matthew Fishman, the Senior Director of Global Revenue Operations at Fandom, led the charge. As the point person for global integrated revenue operations and the leader of cross-functional team efforts for sales, finance, business development, and more, he knew that a platform that unified all the latest sales, ad ops, and finance data in one central hub would be a game changer. With such a tool, he could get teams out of spreadsheets, establish a single source of truth, and create efficiency and visibility—without spending significant dollars on a proprietary solution.
Fishman found the right solution with Boostr. With the platform, Fandom was able to customize how sales are tracked, scale products, gain insight into the product mix, and generate revenue forecasts that everyone at the company has tremendous confidence in—which makes planning for the future a cinch.
Initial applications of the solution have been so successful that the company has started mandating that support requests and new opportunities flow through Boostr, which has all but eliminated guesswork and miscommunication. Teams are now aligned on all the latest data and can make the best possible decisions without ever having to spend hours hunting down the right spreadsheet.
These new efficiencies have changed the way work is done at Fandoom. “The whole reorganization of how we handle rev ops through Boostr is something I’m really proud of,” Fishman said. “It’s allowing us to make more educated decisions about the future of the business.”
Boostr is empowering Fandom to do its best work and serve its audience effectively. To find out more about how Fandom is using Boostr to create efficiency, read the full case study here.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.Book a demo