Four Trends That Helped 94% of Publishers Recover Revenue

It would seem that the fog of the pandemic is finally letting more and more rays of normalcy through.

However, it would be somewhat naive to think that everything will go exactly back to the way it was, or perhaps more concerning, that this may not be the last large-scale unforeseen circumstance that comes our way. There is encouraging news however, which is that publishers implemented strategies that lead to 67 percent rebounding revenue by the fall, and 94 percent by the end of 2020. We scoured our own platform data and combined it with survey responses to bring you four strategies that led not only to publishers becoming nearly pandemic-proof, but can also serve as a north star for future planning.

1. Kept Money Grows Money

It seems evident that the skills and processes that are effective in keeping clients happy and spending also lend themselves to helping companies grow revenue.

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2. The More Products the Merrier

Publishers diversified their product offerings as a way to counteract a lower quantity of deals caused by advertisers pausing or becoming more conservative with budget dollars.

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3. Buying Methods Are Created Equal

When it comes to buying methods, it would seem that one can’t go wrong. Instead, success seems to be linked to which advertising categories publishers focus on.

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4. Turns Out, Time Isn’t Just Money, It’s Growth Too

Top performers were more efficient in their sales process, which undoubtedly contributed to how quickly they were able to recover revenue.

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