Boostr’s Partnership with Switchboard will Streamline the Way Publishers Operate

Boostr Partners with Switchboard to Fully Automate Publisher Data and Streamline Operations

We are proud to announce a new strategic partnership with Switchboard, the data automation platform for media companies. This powerful integration connects Boostr's Order Management System (OMS) with Switchboard's automated data engine to solve one of the biggest challenges in media today: manual performance data management.

For too long, publisher ad operations and finance teams have been buried in spreadsheets, manually downloading and reconciling performance data from dozens of third-party ad platforms. This partnership creates a seamless, automated workflow, establishing a single source of truth and freeing publishers to focus on what matters most—driving revenue.

The End of Manual Data Wrangling for Publishers

Modern publishers manage revenue across a complex ecosystem of advertising platforms, from Google Ad Manager and social media to various programmatic exchanges. This complexity creates significant operational bottlenecks:

• Time-Consuming Manual Work: Teams spend countless hours downloading reports, copying data into spreadsheets, and normalizing formats.
• Costly Billing Discrepancies: Manual data entry inevitably leads to errors, causing inaccurate invoices, disputes with clients, and revenue leakage.
• Delayed Reporting: The slow pace of manual reconciliation means campaign pacing and revenue data is often days or weeks out of date.
• Inefficient Resource Allocation: Highly skilled ad ops professionals are stuck performing low-value data entry instead of strategic, high-impact work.

This partnership was created to eliminate these challenges once and for all.

How the Boostr & Switchboard Integration Works

Our joint solution provides a hands-free, end-to-end workflow for publisher performance data.

1. Automated Data Ingestion: Switchboard automatically connects to all of your third-party ad platforms (e.g., Google Ad Manager, Magnite, Xandr) to collect raw performance and delivery data.
2. Normalization and Unification: The Switchboard engine cleans, normalizes, and unifies this disparate data into a single, analysis-ready format.
3. Seamless Integration with Boostr OMS: This clean, unified data is automatically pushed into Boostr’s OMS, where it powers critical post-sale workflows.

This integration means your team always has access to accurate, up-to-date delivery data directly within the system they use to manage orders, pacing, and billing.

Key Benefits for Modern Publishers

By automating the flow of performance data into your OMS, this partnership delivers tangible results:

• Streamline Billing and Invoicing: Drastically reduce billing errors and reconciliation time by working from a single, accurate dataset.
• Increase Operational Efficiency: Eliminate hours of manual spreadsheet work, freeing up your ad ops and finance teams for more strategic initiatives.
• Improve Pacing and Performance: Gain near real-time visibility into campaign delivery to make proactive optimizations.
• Establish a Single Source of Truth: Ensure everyone in your organization is working from the same accurate, reliable, and unified data.

A Word From the Leadership

"Our goal at Boostr is to build the most efficient media ad sales platform possible," said Patrick O’Leary, CEO of Boostr. "Manual data entry is a major source of inefficiency and errors. This partnership with Switchboard attacks that problem head-on, creating the automated, 'no-touch' workflow that modern publishers need to thrive."

Ju-kay Kwek, CEO & Co-founder of Switchboard, added, "Publishers have been asking for a way to automate the flow of data from its source to their system of record. We are thrilled to partner with Boostr to provide a turnkey solution that unites our best-in-class data automation with their leading OMS platform, creating immense value and ROI for our mutual customers."

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‍About Boostr

Boostr is the leading provider of advertising management platforms for publishers and media companies. Boostr's unified platform streamlines sales, finance, ad ops, and RevOps workflows, enabling businesses to close deals faster, automate tasks, and gain real-time financial transparency. For more information about Boostr, go to http://www.boostr.com.

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About Switchboard

Switchboard is a data automation platform designed specifically for the media industry. It addresses the common operational challenge of manually collecting and reconciling performance data from numerous third-party advertising platforms like Google Ad Manager, Magnite, and Xandr. Learn more at https://switchboard-software.com/.

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‍Read the press release, and if you are ready to automate your ad operations and eliminate spreadsheets for good? Contact us today to learn more about this powerful integration.