Boostr's OMS: Your Burning Questions, Answered

Are you looking for an OMS that will help sales and ad ops make faster decisions about media plan development, optimization, and delivery? Boostr is an end-to-end OMS for media businesses that increases efficiency and profitability. If your company is looking to make a change, you probably have a lot of questions. See the answers to the most frequent questions about our Order Management System platform. 

Can the OMS be used as a stand-alone without Boostr’s CRM?

Yes - Boostr’s OMS has pre-built integrations to Salesforce, Microsoft Dynamics, and many others or can be used along with Boostr’s CRM.

Does the OMS integrate with my ad server?
Yes - the OMS has pre-built integrations to most ad servers, including GAM, Freewheel, Megaphone, Adswizz, and others. It can also integrate with any in-house ad server with APIs.

Does the OMS support billing? 

Yes - the OMS supports billing against first-party and third-party delivery stats and complex invoicing terms.

Can the OMS integrate with my ERP?

Yes - the OMS has pre-built integrations with popular ERPs for invoice generation, such as Netsuite, Oracle Fusion, Sage Intacct, and Quickbooks.

Can the OMS support my unique needs? 

Most likely - clients spanning all media types and channels use Boostr’s OMS to meet their unique complexities.

How long does it take from start-of-implementation to go live? 

Typical OMS implementations take 12-16 weeks. These implementations – including data migration, set-up of product catalog, configuration, and training – are performed by Boostr’s implementation team in conjunction with you.

Does a Boostr CRM implementation require outside consultants? 

Boostr doesn’t use outside consultants. Our implementation team does all the heavy lifting. Boostr clients frequently employ outside consultants to oversee the change management process; however, it is by no means a requirement.

See How Bustle is Using Boostr’s Order Management System Platform

Boostr is a real-time OMS solution built specifically for media sales - it increases efficiency and profitability. This is exactly what Bustle Digital Group needed to achieve the one goal that Jason Wagenheim had in mind - increased revenue. Wagenheim is President and Chief Revenue Officer of Bustle Digital group, which has 223 million monthly readers and represents some of the world’s largest advertisers. Wagenheim and his team were running the company on spreadsheets with no real-time data to guide them. He didn't trust the forecasting because the OMS and the CRM weren't connected. 

Wagenheim invested in Boostr to improve data accuracy and delivery. This enabled the company to: 

  • Unify all data into a single, user-friendly platform
  • Empower sellers through real-time accurate data for performance, forecasting, and yield management
  • Use accessible insights to improve delivery to the benefit of advertisers and publishers alike

This resulted in better selling, faster billing, more time, and reliable data along with: 

  • Improved client relationships and more consultative selling
  • Precise forecasting that powers resource allocation and revenue generation
  • Billing and payouts being accelerated by 7-10 days
  • Empowered teams with an extra four hours a week to focus on strategy

Check out the full case study here

Boostr’s OMS platform was designed specifically for media sales organizations. Help sales and ad ops make faster decisions about media plan development, optimization, and delivery - and stop worrying about double-booking. If you’re ready to start boosting productivity and performance, schedule a demo.


Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.

Book a demo