Boostr Eliminates Ad Sales and Operations Silos with Omnichannel Order Management System General Release

Boostr, the first-of-its-kind, next-generation CRM platform designed specifically for media & advertising companies, announced today that its omnichannel order management system (OMS) is officially out of beta and generally available, enabling media companies to improve their revenue management.

Boostr’s OMS solves challenges with order management across insertion order (IO) and programmatic sales by enabling margin protection, simplified media planning, trafficking order efficiencies, and easier month-end close management. The Boostr OMS also allows for a single IO across multiple ad tech systems and trafficking automation with integrations to leading platforms including: Google Ad Manager, Rubicon, SpotX, AdX and Netsuite.

"We'd been searching for a holistic system that would serve the needs of Sales, Revenue Operations and Finance. We were thrilled to finally find that solution in Boostr's CRM+OMS platform" said John Price, VP Revenue Operations, Complex Media

Boostr is the only end-to-end platform covering pre- and post-sales with a complete, omnichannel CRM and OMS. With Boostr’s revolutionary platform, media companies can achieve higher profitability by creating sales efficiencies, improving forecast accuracy, and growing revenue.

“Publishers have suffered long enough dealing with too much complexity across direct and indirect channels. Over 75 percent of publishers are running at average or below average efficiency, and their teams spend 40 percent less time selling than their peers in other industries. Their operations and siloed systems haven’t been able to keep up with the rapid pace of change in the advertising industry until now,” said Patrick O’Leary, CEO of Boostr. “Finally, ad sales and operations teams can manage the pitch to pay process end-to-end in one platform and see in real-time how the business is performing across all channels. The days of managing siloed systems, integration headaches, and inconsistent data across CRM and OMS are over!” O’Leary continued, “We couldn’t be more excited by the market reception for our groundbreaking solution, partnering with industry leaders who’ve chosen Boostr, such as Complex Media, Electronic Arts, Draft Kings, Trusted Media Brands, Gear Patrol and Clique Media.”


Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.

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