Beyond the Buzzwords: What Really Sets Boostr Apart from Other OMS Platforms?

In the crowded landscape of Order Management Systems, many platforms promise "efficiency" and "digital transformation." But for media publishers navigating complex inventory, fragmented ad stacks, and razor-thin margins, a generic solution isn't enough. Boostr's OMS isn't just another system—it's a purpose-built platform engineered to maximize your revenue, streamline operations, and give your teams a competitive edge.

Here’s the strategic difference Boostr delivers:

1. A Purpose-Built Solution, Not a Retrofit.

While many OMS platforms were adapted from other industries, Boostr was built from the ground up by media professionals to solve the industry’s unique challenges. This core design philosophy is reflected in our robust features, including omnichannel IOs, dynamic rate cards, and seamless integrations that actually work without requiring months of heavy custom development. This media-specific expertise reduces risk and accelerates adoption, ensuring you achieve proven speed-to-value.

2. Real-Time Inventory Insights for Maximum Revenue.

Boostr doesn't just manage your inventory; it turns it into a strategic asset. We provide real-time insights that prevent costly mistakes and uncover new revenue opportunities. Our platform gives you actionable data through dynamic approval rules, oversold inventory checks, campaign pacing alerts, and actual vs. rate card price comparisons.

• Business Impact in Action: Publishers who integrate Boostr's real-time data and unified system dramatically improve their forward-looking strategy. This capability has been proven to increase revenue forecasting accuracy by 50%, ensuring that media plans are always launched at the right price and margin, and enabling Revenue Operations teams to optimize inventory yield with confidence.

3. Strategic Automation that Liberates Your Team.

True automation shouldn't require workarounds. Boostr delivers more than 50 automated workflows that eliminate manual, time-consuming tasks. From automating RFP responses and IO revisions to streamlining billing, our platform frees your team from administrative busywork, allowing them to focus on high-value, strategic thinking and client relationships.

• Business Impact in Action: Katz Digital's sales teams now save an estimated 40% of their time each week, thanks to Boostr's automated workflows. This has improved forecast accuracy, delivery performance, and overall client satisfaction.

4. A Truly Integrated Ecosystem.

Siloed systems are the enemy of efficiency. Boostr's OMS is designed to be the central nervous system of your ad tech stack, integrating seamlessly with your favorite systems. We have pre-built integrations with all the necessary ad tech systems, including ad servers, DSPs, and SSPs. We also support integrations with your commercial clouds, such as ERP/Finance systems like QuickBooks and Oracle NetSuite, and CRMs like Salesforce. This creates a "single source of truth" that aligns teams and enables better forecasting and streamlined delivery. Our dedicated in-house team manages the entire integration process, ensuring faster delivery and responsiveness compared to competitors who rely on external partners.

• Business Impact in Action: The direct integration with Mediaocean’s Prisma platform alone saves sales teams an average of 12 hours per deal and boosts yield by 3–5% through automated IO handling and third-party delivery ingestion.

5. Accelerated Billing for Improved Cash Flow.

Billing processes that take weeks are a drain on resources and cash flow. Boostr's advanced billing features are designed for a speedy month-end close in three days or less. Our system automates first- vs. third-party reconciliation, handles complex billing scenarios like prepaid and installment plans, and integrates directly with ERP systems to ensure accurate invoicing and faster payments.

6. Accelerate Deal Flow with Mediaocean

For publishers working with agencies, the Boostr + Mediaocean integration is a game-changer. Our direct connection with Mediaocean's buyer workflow (Prisma) automates processes that typically consume countless hours. This powerful integration allows you to receive and respond to RFPs automatically, handle IO revisions, and submit first- and third-party delivery updates without manually filling out Excel templates.

• Boost Win Rates: Automate RFP receipt and submission to save an average of 4 hours per response.
• Improve Delivery Tracking: Automatically track and manage IOs and revisions, saving over 10 hours per IO.
• Increase Yield: Auto-submit delivery updates and receive third-party delivery data directly, leading to a 3-5% yield improvement.
• Get Paid Faster: Reduce billing time by 50% with more accurate reconciliation and invoicing.

This automation saves sales teams an average of 12 hours per campaign.

7. Future Proof with an Omnichannel OMS

Boostr supports all channels including IOs, Programmatic Guaranteed and PMP deal types.  And it supports every ad format like display, social, podcasts, streaming audio, streaming video/CTV, Digital Out of Home (DOOH), Static Out of Home, over-the-air Radio and Linear TV.  Not only can you plan and book orders in any format, you can price them any way you sell.  Plus, with integrations to every ad server, you can also rest assured you’ll traffic orders to the correct adtech stack and get daily delivery for real time pacing.  With Boostr, you won’t have to worry whether your next ad product format is supported; you’ll be live in no time.

8. Tangible, Measurable Results.

Boostr’s value is not just anecdotal—it’s proven in the numbers. Our customers consistently achieve:

• 100% of media plans at the right price and margin
• 99% IO delivery completion rates
• Month-end close in 3 days or less
• Increased sell-through rates, regardless of product complexity

9. A Partner, Not Just a Vendor.

We believe in a partnership approach to help you navigate an evolving tech landscape. Our dedicated, in-house team handles everything from implementation in weeks (not months) to hands-on enablement and ongoing support. As BrightLine's VP of Client Operations, Victoria Pisarri, said, "Boostr has truly pushed us ahead exponentially in terms of what we can do with our data".

Empowering solutions don’t come without questions

What makes Boostr different from a generic OMS?

A: Boostr is purpose-built for media publishers, not retrofitted from another industry. This means our features—like dynamic rate cards, omnichannel IOs, and ad tech integrations—are designed specifically to solve the unique challenges of complex media inventory and ad operations.

How does Boostr improve revenue forecasting?

A: Our platform provides real-time inventory insights and a unified system. This capability has been proven to increase revenue forecasting accuracy by 50%, ensuring every media plan is launched at the optimal price and margin.

How much time can Boostr save my team?

A: Boostr offers over 50 automated workflows that eliminate manual, low-value tasks like RFP responses, IO revisions, and billing reconciliation. Some customers have reported their sales teams saving an estimated 40% of their time each week.

Does Boostr integrate with my existing ad tech stack?

A: Yes. Boostr is designed to be the "central nervous system" of your ad stack. We have pre-built, seamless integrations with all major ad servers, DSPs, SSPs, and commercial clouds like Salesforce and Oracle NetSuite.

What is the benefit of the Mediaocean integration?

A: The direct integration with Mediaocean (Prisma) automates complex buyer workflow processes, saving sales teams up to 12 hours per deal. It also boosts yield by 3–5% through automated IO handling and delivery ingestion.

How quickly can we close the books with Boostr?

A: Our advanced billing features are designed for a speedy month-end close in three days or less, automating reconciliation and handling complex payment plans to drastically improve cash flow.

Is Boostr future-proof for new ad formats?

A: Absolutely. Boostr is an Omnichannel OMS that supports all ad formats, including display, social, podcast, CTV/streaming video, DOOH, Linear TV, and more. You can plan, book, and traffic orders across any channel without worrying about compatibility.

Learn more about Boostr’s Order Management System at https://www.boostr.com/order-management-system  or check out the GroundTruth case study

The Bottom Line: Other OMS platforms help you manage orders. Boostr’s OMS helps you manage and accelerate growth.

If you are a media publisher looking for a platform that boosts margins, accelerates billing, drives sell-through, and empowers your team with strategic insights, then it’s time to see the difference a purpose-built solution can make.

Book a demo and discover why top publishers call Boostr the "heartbeat of their organization."