Announcing a Revolutionary New Product to Help Media Companies Build Smarter Proposals

Media companies typically send out dozens of proposals each week and have less than 48 hours to respond to RFPs, which creates an enormous burden on media sales teams who need to obtain pricing approvals, conduct inventory checks and complete multiple reviews as part of a highly manual process. For media companies with local and national teams, coordinating multi-market proposals adds even more complexity to the process.

As anyone in media sales knows, the quality of proposals can suffer as a result. Time constraints and repetitiveness often lead salespeople and planners to pitch the same products repeatedly, and their choices are often based more on familiarity and gut feelings than on performance data.

This tendency to over-index on products that are already known quantities is especially problematic when you consider that cross-selling and bundling are essential for higher revenue growth. The top quartile of highest-growing publishers sell multiple products on 48% of their proposals, in sharp contrast to 37% of proposals among publishers overall.

To address these challenges, Boostr is thrilled to announce the launch of Proposal-IQ, a groundbreaking new product designed to help media sales organizations improve the quality of RFP responses while building proposals faster and balancing their workload. By suggesting the optimal media mix and media plan for each client’s objectives and tying into the media seller’s real-time inventory, Proposal-IQ drives larger deal sizes, increases in average products sold per order, and higher sell-through—helping media sales organizations grow their revenue.  

Media planners and salespeople simply enter basic details such as the marketing objectives, budget, target audience, and campaign duration into the AI-based recommendation engine, and Proposal-IQ generates a recommended media plan—all based on real-time inventory levels. By querying Boostr’s historical purchase and performance data and slicing it by variables like client vertical and marketing objective, Proposal-IQ suggests the optimal media mix for every campaign and generates a client-ready PDF. Media companies can easily configure the recommendation engine for their unique rules and requirements—if, for example, they want specific regions to sell more of a certain set of products.  

Proposal-IQ works across all media types and is truly omnichannel whether your priority is Linear + Digital Convergence, OOH + DOOH + Digital, Print + Digital, Digital Audio + Terrestrial Radio or multi-format digital. It will be available as a standalone solution or for integration into existing CRM and OMS systems, such as Salesforce.com, Microsoft Dynamics, Operative, and—of course—the Boostr platform.

We built Proposal-IQ because we understood that media companies struggle to quickly develop proposals that meet client needs while maximizing the yield of their inventory across a growing, diverse set of products. Proposal-IQ solves for this by moving institutional knowledge into software so that ad sales teams can focus on the creative element of the response. And, since Proposal-IQ looks at a publisher’s entire portfolio rather than over-indexing on a handful of products, you can also expect more cross-selling and higher sell-through of perishable inventory.

This promises to be a truly exciting and valuable solution for media companies across all segments of the industry, and we’re thrilled to be bringing it to market!

For more details on how you could utilize Proposal-IQ, contact Brian Georgi, Chief Revenue Officer of Booster.