Boostr vs FatTail AdBook+
Stop Using Workarounds. Start Automating Workflows.
The media business is complex, but your OMS shouldn’t be. Move beyond print-era technology and custom-development workarounds with a modern, no-code OMS that automates workflows, connects to the systems you already use, and brings your teams and data together.
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TRUSTED BY THE INDUSTRY’S FINEST
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The Industry's Most Complete Platform
From CRM and media planning to billing, forecasting, and AI automation, Boostr gives media teams the capabilities they need to drive profitability and manage revenue workflows more efficiently.
AI Agents
Rate Card Management
Product Catalog Management
CRM: Native or Integrated
Ad Server Management
Billing & Margin Tracking
Media Planning
Why Boostr is the #1 Most Switched-To OMS
The Boostr Difference. Boostr gives media companies two strong paths. Run sales and Ad Ops on Boostr’s natively unified CRM + OMS, or connect the Boostr OMS to the Salesforce or Microsoft Dynamics instance your sellers already rely on. Either way, sales and Ad Ops share the same data and workflows, so teams drive more revenue and work together more efficiently. Break free from manual tasks and fragmented, unreliable data. Achieve greater efficiency and peace of mind that your campaigns are running smoothly and your forecasting reflects reality.
Media Leaders are Switching to Boostr from AdBook+
Media companies are switching to Boostr from AdBook+ as they outgrow the limitations of older, rigid technology and move to a more flexible, digital-first platform. With greater visibility across their media business, teams can make faster, more informed decisions and better support both internal stakeholders and advertisers.
The bottom line: Boostr is more flexible, scalable, and built for the needs of today’s revenue, finance, and Ad Ops teams.
The Problem with AdBook+
- Legacy, print-rooted technology limits flexibility for digital workflows.
- Custom development for many client-specific needs can increase upfront costs and slow time to value.
- No native CRM option, and limited advertiser, agency, and brand mapping.
- Integrations beyond core connectors often require a paid development SOW.
- No sponsorship calendar, so available and committed inventory is tracked offline.
- Limited task visibility makes trafficking status difficult to track.
- Limited visibility into forecast and pipeline progress against revenue goals.
- No Prisma integration, creating additional manual work for delivery reporting and revision comparisons.
- Mid-flight order changes hit revenue immediately, even before they’re approved.
- Dated UI that is less intuitive for digital workflows.
- AI limited to recommendations, with no agents to automate execution-level work.
- Sequential-only approval workflows, with no concurrent approvals.
Boostr vs. AdBook+
Boostr connects the entire ad sales, operations, and financial lifecycle, whether you run our unified CRM + OMS or pair the Boostr OMS with Salesforce, to reduce manual errors, automate workflows, and maximize ad revenue.
Innovation Second to None. Multiple major releases a year, plus ongoing minor releases. AI Agents that do real work in the OMS. The first fully agentic media buy using AdCP, that is working across many of our clients.
Legacy Platform. AdBook+ was originally built to support print advertising and is less flexible for today’s digital-first advertising needs. Many client requirements require custom development, adding cost and implementation time.
Real-Time Visibility. Boostr’s sponsorship calendar gives Sales and Ad Ops visibility into available and committed inventory, so teams can coordinate sponsorships, manage workflows, and avoid double-booking.
Limited Visibility. AdBook+ does not offer a sponsorship calendar, so available and committed inventory is tracked offline. Team tasks also don’t show clear status or confirm that trafficking is complete.
Intuitive. Boostr’s interface is designed by and for media professionals, with advanced filtering, search, jump-to-column, and auto-save that help teams quickly find data and manage day-to-day tasks.
Dated. AdBook+’s interface is older and less intuitive, and new users may need additional training to work efficiently.
Extensive & Customizable. Boostr’s integration layer runs independently of product releases, so integrations are built to your workflow and timeline, not to the core engineering roadmap. Choose from a library of prebuilt, turnkey, and customizable integrations to the systems you use, and enhance them as your business evolves.
More Development-Dependent. AdBook+ supports core integrations, but connections beyond them often require a client-specific development SOW, adding implementation work, time, and cost.
Your Choice. Run Boostr’s natively unified CRM + OMS, so Sales and Ad Ops work in one system with a 360-degree view of prospects, pipeline, orders, campaign delivery, and revenue. Or keep Salesforce or Microsoft Dynamics: Boostr’s bi-directional integration adapts to your instance and keeps Opportunities, Products, IOs, Accounts, and Contacts in sync. No-code configuration lets you implement your own deal rules on either path.
Integration Only. AdBook+ has no native CRM option and relies on a third-party CRM integration, with limited advertiser, agency, and brand mapping that can create data-quality issues.
Real-Time & Complete. Boostr combines pipeline, sold, and billed revenue in one forecast, so everyone knows how they’re tracking to quota in real time. Boostr also supports advanced forecasting techniques for Bottoms Up and Pacing comparisons.
Limited. AdBook+’s forecasting capabilities lack visibility into progress against revenue goals, making it more difficult to monitor performance and understand how teams are tracking against targets.
Seamless & Automated. Boostr's direct Mediaocean Prisma. integration automates RFP and IO workflows, saving teams 12+ hours per IO.
Manual. AdBook+ lacks a Prisma integration, resulting in additional manual work for tasks like filling out delivery reports and comparing revisions, taking time away from higher-value work.
Modern & Flexible. Everything in Boostr is reportable, enabling real-time insights. Boostr offers modern, flexible reporting with the ability to build custom dashboards and reports on any data point in the platform. Users can create tailored visualizations—tables, charts, graphs—based on their specific needs across Sales, Ops, and Finance. Plus support for Multi-dimensional Reporting and snapshot time-based comparisons.
Limited. AdBook+ reporting is basic, largely CSV-based exports with limited data visualization, so teams often rely on offline analysis to understand performance.
Advanced & ERP-Connected. Boostr supports month-end reconciliation and closing, advanced billing such as pre-pay, invoice schedules, and credit and debit notes, and integration to your ERP, helping finance close the month in 3 days or less.
Less Robust. AdBook+’s finance and billing capabilities are less robust than other leading OMS platforms, with limited support for custom payment schedules, credit memos, and invoice locking.
Profit Before Launch. Boostr helps ensure media plans meet profit targets before they’re sold, supporting both fixed and variable campaign costs across O&O and purchased inventory.
Limited. AdBook+ offers more limited support for tracking cost of service and margin, making it harder to confirm a campaign is profitable before it runs.
Highly Configurable. Boostr is a "no-code" platform, which leads to a lower Total Cost of Ownership (TCO) and faster time to value.
Development-Dependent. AdBook+ can be customized for a publisher’s specific needs, but many customizations require client-specific development, which can increase upfront costs.
Fast. Boostr delivers fast, efficient implementations. Most are completed in 12–16 weeks.
Slower. AdBook+ often requires client-specific development, which can add implementation time and delay time to value compared with a no-code platform like Boostr.
AI Agents That Do the Work. Boostr’s Agent Series performs real OMS tasks, such as creating and updating contacts from email, ingesting a buyer’s revision file to update the campaign automatically, trafficking creative, and producing delivery reports. In 2026, Boostr and Vox Media completed the first fully agentic media buy using the Ad Context Protocol (AdCP).
Recommendations, Not Agents. AdBook+ offers AI-driven product recommendations, but no agents that execute OMS work, so tasks Boostr automates remain manual.
The Boostr Advantage: Speed, Efficiency, and Growth
Time is money. Every hour spent on manual data entry, chasing down approvals, or correcting errors is an hour not spent on selling. Boostr automates workflows to give you back critical time and accelerate your business.
Empowering solutions don’t come without questions
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