Your Guide to Media Sales Metrics

Unlocking the power of a critical team

Given the volatility in digital media and the broader economy in recent years, publishers must find ways to unlock more revenue. This requires effectively empowering Sales and Rev Ops teams with the right information.

At Boostr, we specialize in giving media Sales teams the visibility they need to thrive in a complex media landscape. From working with hundreds of media companies of all sizes, we have identified which metrics the highest-performing players track.

Our most recent ebook, 5 Metrics that Matter, explores the top five essential metrics that every Sales and Rev Ops team should track in 2024 and beyond to hit and exceed their goals. 

When you download the ebook, you’ll tap into the importance of metrics such as: 

Net Revenue Retention (NRR)

At Boostr, we’ve been touting net advertiser revenue retention or, more simply, net revenue retention (NRR) for years. This metric strongly correlates to growth since it measures the ability of a media company to maintain and grow existing client relationships. In an era where acquiring new clients is increasingly challenging, focusing on NRR can be a game-changer. This approach can alleviate pressure on Sales teams and allow them to focus on building relationships rather than establishing new ones. By nurturing and expanding relationships with current advertisers, media companies can achieve substantial growth with greater ease. 

Campaign launch readiness percentage

Underdelivery can damage trust and relationships with clients. But often, underdelivery isn’t the publisher’s fault. Instead, the client's readiness to launch a campaign at the agreed-upon time can impact delivery. As such, failure to report on campaign readiness at the go-live time can be a major (and damaging) oversight. 

Tracking campaign launch readiness metrics helps media companies identify potential issues early, such as late creative delivery or approval delays. By addressing these issues proactively, media Sales teams can improve client communication and ensure successful campaign execution. 

Advanced performance-enhancing metrics 

Our ebook, 5 Metrics That Matter, defines three more crucial metrics and provides insights into the whys and hows of integrating them into your Sales strategy. 

In today's competitive media landscape, data-driven decision-making is paramount. Progressive marketers understand the importance of experimenting with metrics to uncover what truly drives success for their teams and organizations. By integrating strategy, intelligent reporting, and supportive platforms, Sales teams are empowered by relevant, actionable data and streamlined operations. Armed with these assets, they have more opportunities to innovate. 

Focusing on the five metrics we’ve identified in our ebook allows media Sales teams to make informed decisions, drive revenue growth, and thrive in the ever-evolving media industry. 

Boost your bottom line with the metrics in our ebook, “5 Metrics That Matter. Download the ebook here. 

‍