Boostr Partners with OmniMedia Solutions Group to Accelerate Converged Media Selling

Boostr Partners With OmniMedia Solutions Group to Accelerate Converged Media Selling 

We are excited to announce a strategic partnership between Boostr and OmniMedia Solutions Group (OSG), a leading consulting firm for media and entertainment companies. This collaboration combines Boostr's best-in-class CRM & OMS platform with OSG's deep industry expertise to help media companies master the complexities of converged media selling.

As the lines between linear TV, streaming, and digital advertising continue to blur, sales organizations face significant challenges in managing revenue from disparate channels. This partnership provides a unified solution designed to break down silos, streamline workflows, and drive profitability in a converged world.

Solving the Core Challenge of Converged Ad Sales

For years, media companies have managed their linear and digital ad sales in separate systems. This siloed approach creates major inefficiencies, including:

• A fragmented view of client spending and campaign performance.
• Inaccurate revenue forecasting across different channels.
• Complex manual processes that waste time and lead to errors.
• Difficulty in creating unified proposals that include linear, digital, and streaming inventory.

To succeed, modern media organizations need a holistic view of revenue and a streamlined workflow. Our partnership delivers exactly that, providing the technology and strategic guidance needed to transition to a fully converged sales model.

A Powerful Combination: Boostr’s Platform & OSG’s Expertise

This partnership creates a comprehensive offering that addresses both the technology and strategy required for modern media sales.

• Boostr's CRM & OMS Platform: Provides the core technology engine, a unified system built specifically for the media industry. Our platform enables teams to manage multi-channel proposals, orders, and revenue from a single source of truth.
• OmniMedia's Consulting & Managed Services: OSG brings decades of experience in helping media companies navigate complex transformations. Their experts provide strategic consulting, implementation support, and managed services to ensure a smooth and successful transition to a converged ad sales operation.

Together, we empower publishers and broadcasters to leave legacy systems behind and embrace a more efficient, profitable, and future-proof sales process.

What This Partnership Means for Media Companies

By combining our strengths, Boostr and OmniMedia Solutions Group offer media companies a clear path to operational excellence. Key benefits include:

• Unified Revenue Management: Gain a single, comprehensive view of all ad sales revenue, from linear spots to programmatic deals.
• Increased Sales Efficiency: Automate manual tasks and empower sales teams with the tools they need to create, manage, and report on converged campaigns.
• Accurate Forecasting: Leverage unified data to forecast revenue with greater confidence and make smarter business decisions.
• Expert-Led Transformation: Rely on proven industry experts from OSG to guide your organization through the strategic and operational shifts required for success.

This partnership is more than just a software integration; it's a complete solution for any media company looking to thrive in the era of convergence.

A Word From Our CEO

"We are thrilled to partner with OmniMedia Solutions Group, whose deep influence and expertise in converging media complements our technology perfectly," said Patrick O'Leary, CEO of Boostr. "Together, we aim to help media companies evolve with change and adopt the tools necessary to thrive in today's media landscape. This partnership marks a significant milestone in our mission to provide comprehensive, industry-leading advertising solutions that drive growth for our clients."

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A Word From Audacy

Audacy, an American broadcasting company and the second-largest radio platform in the United States, is one such client that has implemented Boostr’s ad management platform with hands-on guidance and support from OmniMedia Solutions Group.

“Boostr’s track record of successful implementations and their commitment to genuine partnership have greatly impressed us,” said Joe Lampert, Practice Lead of OmniMedia Solutions Group. “We believe this collaboration will not only benefit our mutual clients but also raise the bar for how media companies navigate the complexities of converged selling. We look forward to helping the industry evolve through our ongoing work together.”

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Read the press release, and if you are ready to modernize your ad sales workflow? Learn more about Boostr and our converged media solutions and discover how to unify your revenue streams.

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‍About Boostr

Boostr is the leading provider of advertising management platforms for publishers and media companies. Boostr's unified platform streamlines sales, finance, ad ops, and RevOps workflows, enabling businesses to close deals faster, automate tasks, and gain real-time financial transparency. For more information about Boostr, go to http://www.boostr.com.

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About OmniMedia Solutions Group

OmniMedia Solutions Group is an innovative consulting firm specializing in technology and strategic guidance to the media, entertainment and telecommunications industries. With extensive industry expertise, experienced leadership, and a commitment to innovative problem-solving, OmniMedia Solutions Group excels at identifying business and technical gaps, delivering tailored solutions that empower our clients to thrive in today’s hyper-competitive landscape. As a division of ConsultNet, a national leader in technology talent and solutions, we combine our specialized focus with ConsultNet's broader capabilities to drive success for our clients.

For more information about OmniMedia Solutions Group please visit: https://omnimediasolutionsgroup.com/

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Our press release has been featured in several major publications, including:

• Yahoo Finance
• The Oxford Eagle
• The Suffolk News-Herald
• Ironton Tribune
• CMO First
• MarTech 360
• TV Tech
• MSN
• Inkl