Boostr vs Placements
Stop Managing Chaos. Start Accelerating Revenue.
The media industry is evolving. Your OMS should too. Boostr is the modern, digital-first solution that unifies your business, unlike legacy systems that hold you back.
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TRUSTED BY THE INDUSTRY’S FINEST
The Industry's Most Complete Platform
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AI Agents
Rate Card Management
Product Catalog Management
CRM Integration
Ad Server Management
Billing & Margin Tracking
Media Planning
Why Boostr is the #1 Most Switched-To OMS
The Boostr Difference. Most competitors force you to stitch together disconnected systems—creating data silos, manual work, and delayed billing. Boostr is the only OMS that unifies your entire sales and ad ops workflow into one seamless platform. With a single source of truth, you gain speed, accuracy, and a direct line to higher revenue. We’re not just an OMS—we’re the heartbeat of your media business. Don’t settle for clunky, outdated solutions.
Media Leaders are Switching to Boostr from Placements
Industry innovators like Audacy, Intuit, Podcastone, Westwood One, and The Daily Beast, to name a few, are switching to Boostr from Placements, driven by the desire for enhanced efficiency, superior data insights, and more integrated campaign management capabilities.
This strategic shift reflects an industry-wide recognition that Boostr offers a more robust and future-proof solution for optimizing media investments and achieving greater transparency and control in a complex advertising landscape.
The Problem with Placements.io
- Stuck on an outdated platform with little innovation.
- Painfully slow, complex implementations that lean on outside partners.
- Rigid, custom-heavy integrations that drain time and budget.
- Customer support that’s reactive at best, leaving you stranded when it matters most.
- Manual exchange rate updates that create unnecessary risk and inefficiency.
- Alerts limited to Placements.io users, reducing communication effectiveness.
- Clunky, unintuitive navigation that slows teams down.
- Fixed dropdowns that can’t be edited, limiting flexibility.
- No ability to clone rate cards, with reliance on offline exports.
- Flighting options restricted to month-only schedules.
- Export functionality that isn’t client-friendly, requiring extra manual work.
- Shallow revision history that fails to capture meaningful audit trails.
- Products must be added one-by-one to rate cards’
Boostr vs. Placements.io
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Proactive & Partner-Oriented. Boostr’s Customer Support offers proactive, personalized engagement from media experts. Each client has a dedicated Account Manager and service hours to ensure you get the most value out of Boostr—from training to strategic guidance. We also offer in-app help in 2 minutes or less to all users.
Inadequate & Reactive. Account management and technical support are treated as a secondary priority with low staffing levels.
Product Development
Leading Innovator. Has more engineers than Placements.io has employees and a track record of over 4-5 major releases per year, including tools like Proposal IQ, eIO, and a series of AI Agents.
Restricted. Limited engineering resources result in slow product evolution and minimal enhancements over time.
Extensive & Customizable. Integrations built to your workflow and timeline—not dependent on core engineering resources. Offers a library of prebuilt, turnkey, and customizable integrations to all the systems you use, and is flexible to enhance as your business needs evolve.
Limited. The platform offers minimal flexibility to customize integrations for client-specific workflows or platforms. It lacks essential integrations and frequently over-promises, resulting in under-delivery and long timelines.
Seamless. With Boostr’s highly configurable integration methodology, we provide a robust, bi-directional sync tailored to your specific Salesforce instance.
Ineffective. The CRM integration is rigid, one size fits all, where the CRM has to be customized to the PIO's structure. The integration doesn’t support real-time syncing with customers, reporting significant delays, and doesn’t send back aggregated delivery data.
Most Accurate. It is the most accurate ad sales revenue forecasting tool, combining pipeline, sol, and billed revenue so everyone knows how they’re tracking to their quota in real time. Boostr also supports advanced forecasting techniques for Bottoms Up and Pacing comparisons.
Not Available. The data model and features fall short of supporting revenue forecasting, limiting its ability to provide accurate projections across any dimension, such as seller, team, product, advertiser, agency, etc.
Seamless & Automated. Boostr's direct integration automates the RFP and IO process, saving sellers 12-15 hours per deal and cutting billing time by 50%.
Not Available. The lack of integration results in extra manual work for tasks like filling out delivery reports and manual revision comparisons.
Data Visualization
Modern & Flexible. Everything in Boostr is reportable, enabling real-time insights. Boostr offers modern, flexible reporting with the ability to build custom dashboards and reports on any data point in the platform. Users can create tailored visualizations—tables, charts, graphs—based on their specific needs across Sales, Ops, and Finance. Plus support for Multi-dimensional Reporting and snapshot time based comparisons.
Limited. The platform restricts access to critical data by failing to make all information reportable, leaving teams with blind spots that hinder decision-making. Custom reporting capabilities are limited, preventing users from tailoring reports to their unique needs. This lack of flexibility creates challenges in generating actionable insights, making it difficult to align teams across Sales, Ops, and Finance and fully leverage the platform's potential.
Most Complete. Boostr supports month-end reconciliation, closing, and integration to any ERP. It’s the only OMS with advanced billing such as pre-pay, invoice schedules, credit, and debit notes.
Basic. Supports common month-end reconciliation and closing.
High. Boostr is the only OMS ensuring all media plans meet profit targets, supporting both fixed and variable campaign costs across O&O and purchased inventory.
Not Available.
High. Boostr is a "no-code" platform, which leads to a lower Total Cost of Ownership (TCO) and faster time to value.
Low. Requires engineering support for modifications, with customers needing to wait for future release cycles for changes to take effect.
Fast. Boostr delivers fast, efficient implementations—most are completed in a matter of months, not quarters.
*We’d be glad to connect you with clients who moved from Placements.io to Boostr after difficult implementations, and who are now experiencing measurable success and streamlined operations with our platform.
Delayed and Complex. Placements.io implementations are lengthy and complicated.. Unlike Boostr, which delivers fast and efficient implementations, Placements.io's extended timelines can delay your team’s success. Many clients have transitioned from Placements.io to Boostr, experiencing faster, smoother operations and measurable success.
Purpose built AI. Boostr is releasing AI Agents for major modules that automatically perform time-saving & manual tasks that are tangible, such as automating contact creation and modification via our email plug-in and automated campaign revisions by ingesting the buyer’s file containing the changes.
Ineffective AI. Placements.io relies on a chatbot for AI, but it falls short of delivering meaningful results. The chatbot only handles basic interactions, offering no automation of key tasks or integration with core workflows. This approach limits its ability to drive real efficiencies, leaving businesses with a tool that answers questions but doesn't reduce manual work or improve productivity. As a result, opportunities for automation remain untapped.
The Boostr Advantage: Speed, Efficiency, and Growth
Time is money. Every hour spent on manual data entry, chasing down approvals, or correcting errors is an hour not spent on selling. Boostr automates workflows to give you back critical time and accelerate your business.
Empowering solutions don’t come without questions
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