Boostr vs. Operative

One modern OMS. AI agents already at work. Integrations that don’t wait for a release.

Operative sells a portfolio of products, led by Operative.One and AOS, and what you get depends on which one you run. Boostr is one OMS on one code base. It takes every order from proposal to cash across direct, programmatic, audio, video, and off-network campaigns. Boostr connects to the Salesforce, ad server, Mediaocean, and ERP systems you already use, and its AI agents already handle planning, trafficking, and delivery reporting for media teams.

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FEATURES

One Platform From Proposal to Cash

Boostr brings media planning, orders, inventory, trafficking, delivery, forecasting, margin tracking, and billing into one OMS. Sales, Ad Ops, and finance work from the same live data, whether your sellers work in Salesforce, Microsoft Dynamics or Boostr CRM.

One Platform, One Code Base

Every customer runs the current version of Boostr. New capabilities reach you without a re-platform or a move to a different product.

AI Agents in Production

The Boostr Agent Series has been live since January 2026. It covers Planning + Revisions, Trafficking, First-Party Delivery Reporting, and Third-Party Delivery, and new agents are added every quarter.

Ready for Agentic Buying with AdCP

Boostr's AdCP Seller Agent lets publishers sell to AI buying agents. It takes requests from buyer agents, applies your pricing and inventory rules, negotiates terms, and routes the deal into your normal Boostr approval and execution workflow, so you stay in control.

Over 50 Workflow Automations Out of the Box

From media plan import to IO revisions to delivery reporting.

Integrations on Their Own Release Track

Boostr’s integration layer sits outside the core platform, so you can add or change connections to your CRM, ad servers, Mediaocean Prisma, and ERP without waiting for a product release.

Rated Highest in an Independent Evaluation

An independent review of leading OMS platforms gave Boostr the highest overall OMS rating, the best reporting solution, the highest-rated sales capabilities and the best custom integration solution.

Works With Your CRM, Not Against It

Boostr CRM is built for media sales and runs on the same platform as Boostr OMS, so there's nothing to sync. Accounts, pipeline, media plans, orders, and delivery share one data model, and the work moves from opportunity to IO to invoice with no re-keying or reconciling. Sellers get pipeline and forecasting designed around how media is actually sold, while Ad Ops and finance get clean, complete orders automatically.

Already invested in another CRM? Boostr works well with that too. Its integration with Salesforce.com and Salesforce Media Cloud automates the opportunity-to-order flow, sends delivery data back to the CRM, and keeps master data in sync across both systems. Boostr also integrates with Microsoft Dynamics. Whichever CRM your sellers use, Ad Ops and finance work from the same live data in Boostr.

Media Leaders Are Switching to Boostr From Operative

Leading media companies including AMCN, People Inc., Vevo, Optimum and The Washington Post have [GF1] moved to Boostr from Operative. They made the move for faster implementations, less manual work, and a platform that adapts as they add new channels, products, and revenue models.

Why Teams Look Beyond Operative

  • Uncertainty about which Operative product to invest in, Operative.One or AOS, and for how long.
  • An interface users describe as dated, with too many clicks to finish routine work.
  • A support structure users describe as slow to respond, with long waits for enhancements.
  • Hand-offs between separate sales, finance, and Ad Ops modules that create bottlenecks.
  • Custom integrations and API changes that wait in line behind the product roadmap.
  • Revision history that is hard to read when an order changes.
  • Revenue forecasting that teams manage in separate tools outside the OMS.
  • Mediaocean Prisma workflows that still involve manual revisions and reporting.
  • No ERP integrations for billing - Finance teams downloading, reconciling, and re-uploading billing data instead of syncing it to their ERP.
  • An architecture teams describe as rigid, where configuration changes need ongoing developer support.

Boostr vs. Operative

Here’s how Boostr and Operative compare on the capabilities media teams tell us matter most.

Boostr
Category
Platform
Boostr

One OMS, One Code Base. Every customer runs the current release.

Placements.io

A Product Portfolio. Operative.One (digital) and AOS (converged) are both sold today, along with modules such as Insights, Integration Exchange, Workforce, and Adeline. Capabilities, reporting, and integrations vary by product.

AI Agents
Boostr

In Production Since January 2026. Planning + Revisions, Trafficking, and First- and Third-Party Delivery agents, with new agents every quarter. Completed an agent-to-agent media buy with Vox Media over AdCP in June 2026.

Placements.io

Announced; Not Yet Generally Available. Workforce entered beta in September 2026, with general availability planned for December 2026. Adeline is listed as private beta.

Integration Changes
Boostr

On Their Own Track. A separate integration layer lets you add or change integrations without waiting for a platform release.

Placements.io

Tied to the Roadmap. Custom API integrations require lengthy development and release prioritization.

Reporting
Boostr

Embedded Looker, 70+ Prebuilt Reports and Dashboards, including 1P vs. 3P delivery side by side and revenue at risk. Rated the best reporting solution in an independent OMS evaluation.

Placements.io

Depends on the Product. Operative.One reporting has fallen behind newer OMS platforms. AOS customers have had Looker-based Insights only since March 2026, so the reporting you get depends on which Operative product you run.

Ease of Use
Boostr

Modern, Personalized UI with auto-save, filtering and search, jump-to-column, and home screens set up by role.

Placements.io

Dated Interface. Operative.One UI dated and less intuitive, with navigation that takes too many clicks.

Sales-to-Ops Workflow
Boostr

One Workflow From Plan to Order to Trafficking. Concurrent and sequential approvals on any standard or custom field. Every line change is color-flagged (new, modified, deleted) and kept in a full audit history.

Placements.io

Split Workflow. Operative.One runs sales and Ad Ops in separate modules, so hand-offs between teams can turn into bottlenecks. When an order changes, its revision history is hard to read.

Account Hierarchy
Boostr

Advertiser, Agency, and Brand Relationships Built In, with parent/child accounts for reporting and analysis.

Placements.io

No Built-In Advertiser/Agency Mapping in the Operative.One account hierarchy. AOS adds master data management.

Configuration
Boostr

No-Code Configuration. Custom fields on any object (including formulas), field-level permissions, and notifications to anyone, including people who don’t use Boostr.

Placements.io

More Development Required. Product management is cumbersome under Operative.One’s ad master model, with custom changes queued for development.

The Boostr Advantage: Speed, Efficiency, and Growth

160+
media companies run their ad sales on Boostr
12+
Saved 12+ hours per 10 with the Mediaocean Prisma integration
3
Less than 3 days to close the month
99%
Over 99% 10 delivery completion rates
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FAQs

Empowering solutions don’t come without questions

What is the biggest difference between Boostr and Operative?
Does Boostr work with Salesforce and other CRMs?
Does Boostr offer AI agents?
How long does it take to move from Operative to Boostr?
How does Boostr work with Mediaocean Prisma?
How do reporting capabilities compare?
Can Boostr customize integrations around our existing systems?
Operative is known for finance. How does Boostr handle billing?
What customer support does Boostr provide?

See Why Media Teams Are Switching to Boostr

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