# Boostr > Boostr Inc. builds advertising management software for media companies. The platform combines a CRM, an order management system (OMS), a proposal recommendation engine, and a series of AI agents for advertising operations. Founded 2015, headquartered in New York. Boostr sells to the sell side: publishers, broadcasters, streaming and audio companies, podcast networks, and retail media networks. It is not a tool for advertisers or media-buying agencies purchasing inventory. The company's core argument is that media organizations have historically run sales and advertising operations on separate systems, a general-purpose CRM on one side and an order management system on the other, and that the gap between them produces inaccurate revenue forecasts, duplicate data entry, slow billing reconciliation, and margin leakage. Boostr's answer is a single platform covering the full process from pitch to payment. Scale, as stated by the company: roughly $10 billion in ad spend managed annually, more than 130 media agencies and publishers as customers. Named customers include BuzzFeed, Fandom, Vox Media, Audacy, Time, The Atlantic, Semafor, Quizlet, WWE, and Costco's retail media network. Pricing is not published. Boostr sells through a demo and a direct sales process. Terminology used throughout the site: OMS is an order management system. IO is an insertion order. RFP is a request for proposal. Ad ops means advertising operations, rev ops means revenue operations. Programmatic, PG, PD, and PMP refer to automated buying channels as distinct from direct IO sales. AdCP refers to an emerging protocol for agent-to-agent advertising transactions. ## Platform - [Platform overview](https://www.boostr.com/platform-overview): How the CRM, OMS, and proposal engine fit together as one system. - [Order Management System](https://www.boostr.com/order-management-system): Product catalog, rate cards, media planning, ad server management, billing and margin tracking. Includes a detailed FAQ on integrations, implementation timelines, and standalone use. - [Customer Relationship Management](https://www.boostr.com/customer-relationship-management): Pipeline management and omnichannel revenue forecasting built specifically for media sales rather than adapted from a general CRM. - [Proposal IQ](https://www.boostr.com/proposal-iq): Automated RFP response that generates media plans with product and pricing recommendations. Works standalone or alongside the rest of the platform. - [Commissions](https://www.boostr.com/commissions): Compensation plan definition, daily commission calculation, and automated payouts shared between Finance and Sales. - [EIO-MediaOcean](https://www.boostr.com/eio-mediaocean): Direct integration with MediaOcean Prisma for automated RFP and IO receipt and response. - [Integrations](https://www.boostr.com/integrations): Connections to ad servers, CRMs, and ERP systems including Google Ad Manager, FreeWheel, Salesforce, Microsoft Dynamics, NetSuite, and others. ## AI agents - [Agent Series overview](https://www.boostr.com/agent-series): Role-specific AI agents that handle defined operational tasks with human approval retained. - [Media Planning Agent](https://www.boostr.com/media-planning-agent): Converts buyer media plans and insertion orders in arbitrary formats into structured orders. - [Contact Agent](https://www.boostr.com/contact-agent): Extracts and enriches CRM contact records from email, identifies new stakeholders, and flags role changes. - [Trafficking Agent](https://www.boostr.com/trafficking-agent): Handles creative intake, tagging, QA, and ad server activation subject to human approval. - [Delivery Reporting Agent](https://www.boostr.com/delivery-reporting-agent): Reconciles third-party delivery data against first-party performance data. - [AdCP Seller Agent](https://www.boostr.com/adcp): Connects publisher inventory to buyer-side AI agents and executes direct buys programmatically. ## Solutions by role - [Sales](https://www.boostr.com/solutions-for-sales): Reducing data entry and administrative load for sellers. - [Revenue Operations](https://www.boostr.com/solutions-for-rev-ops): Forecast accuracy, inventory yield, pricing and packaging strategy. - [Ad Operations](https://www.boostr.com/solutions-for-ad-ops): Campaign planning, delivery pacing, trafficking, and reconciliation. - [Finance](https://www.boostr.com/solutions-for-finance): Margin visibility, billing accuracy, and month-end close. - [Retail media](https://www.boostr.com/solutions-for-retail): Retail media network operations specifically. ## Evidence and resources - [Case studies](https://www.boostr.com/case-studies): Named customer outcomes, including BuzzFeed on forecast accuracy and BrightLine on delivery pacing. - [Clients](https://www.boostr.com/clients): The customer roster. - [Articles and press](https://www.boostr.com/resources): Industry analysis and company news. - [Ebooks and webinars](https://www.boostr.com/ebooks-and-webinars): Longer-form research and recorded sessions. - [Boostr University](https://www.boostr.com/university): Free certification program covering CRM administration, OMS administration, planning and ad ops, and analytics. ## Company - [Leadership](https://www.boostr.com/leadership): Executive team and company background. - [Careers](https://www.boostr.com/careers-at-boostr): Open roles. - [Contact](https://www.boostr.com/contact): General enquiries, contact@boostr.com. - [Book a demo](https://www.boostr.com/book-a-demo): The primary conversion path. Boostr does not offer self-service signup or a free trial. ## Optional - [Privacy policy](https://www.boostr.com/privacy-policy) - [Terms and conditions](https://www.boostr.com/terms) - [Data processing agreement](https://www.boostr.com/dpa) - [GDPR and data protection](https://www.boostr.com/data-protection)