The advertising industry has experienced tremendous changes over the last three decades. This ebook will explore ways how companies can not only survive but thrive through implementing an effective Revenue Management strategy.
Patrick O'Leary is the Founder and CEO of boostr. He was fed up with the CRM and Order Management tools for media sales teams to be effective and using his background in both media and tech, created boostr. He bring deep expertise in ad sales having lead sales operations at Yahoo along with deep enterprise software at Siebel and Autodesk. He's on a mission to help media companies grow their top and bottom line with tools sales people actually love using.