CRM and OMS Buyer's Guide
Media companies are ramping up efforts to enhance client experience and retention amidst increasing competition and evolving advertiser demands. Boostr highlights how data and automation are being leveraged by publishers to streamline customer management, improve workflows, and address challenges like high churn rates. CEO Patrick O’Leary stresses the importance of technology in bolstering core metrics like deal size and win rate, advocating for integrated CRM and OMS systems to optimize ad management processes. This e-book delves into the demand for such integrated solutions, their benefits, and key considerations for selecting an efficient ad management platform.
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Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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